So you’ve decided to create your own web based enterprise. You’ve got a unique and original product and you want to promote it as quickly and effectively as possible. After researching the various marketing strategies to ensure your product will sell you reach the conclusion that promotional videos are an effective route to go down.
Contemporary, cost effective and quality video recording equipment and editing software are readily available. Even a novice can create a professional looking video through replicating the codes and conventions of the many video advertisements we have become so used to in day to day life. After completing your video you upload it onto YouTube, create a few links on your company’s Facebook page and wait for the views to rack up. However after relentlessly plugging your product through social media sites your video struggles to get more than a 100 hits, most of which being family and friends, sound familiar?
One potential solution to this recurring problem is the use of the social advertising platform Virool. For the measly sum of $10 Virool allows you to create your own web based marketing campaign but without all the time and effort you would usually associate with a marketing campaign.
It Has A Quick & Easy Setup
Follow the step by step setup to create your Virool account and campaign, upload your video then tell the site how much money you are willing to pay per view. It really is as simple as that even if you have no technical knowledge creating a campaign using Virool is extremely straightforward.
It Comes With The Ability To Target The People YOU Want
You also have the option to direct your video to a certain demographic, with categories such as gender, age and location. Virool will then distribute your video across various online publishers which will have been selected to suite your target audience. Publishers across various formats from smartphone apps to blogs will then start promoting your companies video.
Packed With Cool Features
A neat feature Virool has provided is the ability to track your views in real time. Being able to see the quantity and location of views as they are happening allows your to tailor your campaign to optimise your viral video.
Know your budget
As this company is growing rapidly day by day you have to acknowledge how competitive this process can be. WIth an increasing amount of customers using this service, the success of your campaign is restricted to the amount of money you are willing to pay per view. If you choose to pay $.05 per view with a target audience of gaming teenage males the chances are that there will be other campaigns out there with the same demographic who are comfortable paying $.50 per view. In this situation your video will have less priority and you may struggle to obtain the numbers of viewers you desire.
Though this may seem like this service isn’t viable to those who can’t afford to compete you should also consider the increase in publishers as well as clients. Even if you can’t afford more than $.05 per view Virool will still find you publishers willing to promote your content. It may seem obvious but remember that the more you pay per view the more views you’ll have to pay for, having a high budget will mean the cost will quickly rise.
Virool virals will rule.
Considering how long this company has been going for and the progress it has made it’s not excessive to assume that this company has the potential to become a major player in social advertising. Though it may be costly for those who just want to publicise some amateur video footage it is an innovative site that will undoubtedly help increase revenue for new businesses in this web-based age.
This guest contribution was provided by Nick Levitan. Fascinated by all things marketing, Nick is also interested in the increased use of video. Youtube has become a powerful tool for marketers, are you sure you’re getting all the youtube views you can?